Mellow yellow: Airline on course for revamp
New website, new menu, fresh uniforms and even revamped interiors on the planes.
Customers are about to experience a whole new side to Ryanair. The airline is still on track to launch a new website by October, but has yet to start trials of an on-board Wi-Fi service that it had expected to offer some customers this summer.
Chief executive Michael O'Leary said the new website will offer a more "personalised" service to passengers.
"An awful amount of time and effort has been invested in developing a new, personalised website, which will be released to the market in October," he said.
"This will allow all passengers to register their details and we will be able to automatically backfill that every time they want to make a booking.
"It will speed up bookings and it will also allow us to interact with passengers during the period from their original booking to the day they travel, so we can offer them special offers for car hire, hotels, and ancillary features."
Other changes at Ryanair this autumn will include new staff uniforms, a new on-board menu and new interiors. Ryanair has pledged to tone down its garish, trademark yellow interiors.
As part of the seismic revamp - which saw it shift its strategy from battling, to embracing passengers - Ryanair launched its 'Ryanair Labs' division last year. It has been aggressively hiring technology staff who are developing new online services.
The head of the lab, Ryanair's chief technology officer John Hurley, said he hoped a Wi-Fi service would be trialled on some Ryanair flights this summer. That would enable passengers to watch movies and TV shows, but the trial has yet to take place.
Ryanair's chief marketing officer Kenny Jacobs said issues with how satellite broadband services are provided across Europe have delayed the trial.
"We've yet to do the trial," he confirmed. "We're waiting for the technology to catch up a little bit."