Sunday 25 September 2016

Media matters as 84pc of Irish people access news every day

Sean Duffy

Published 16/06/2016 | 02:30

Michael O'Keeffe, chief executive, Broadcasting Authority of Ireland, Jane Suiter, director of the Institute for Future Media and Journalism (FuJo) at DCU, and Dr Pauric Travers, chairman, BAI
Michael O'Keeffe, chief executive, Broadcasting Authority of Ireland, Jane Suiter, director of the Institute for Future Media and Journalism (FuJo) at DCU, and Dr Pauric Travers, chairman, BAI

Almost half of Irish people now get much of their news from Facebook.

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New research shows 45pc of Irish people use the social networking site as a source of news, but less than a quarter recognise the news brands whose content is displayed on it.

That is according to research by Reuters, Dublin City University and the Broadcasting Authority of Ireland (BAI). The survey shows the public retains a strong interest in news, with 84pc of people accessing some form of news every day.

Half the population checks the news several times a day.

Smartphones are the main tool for sourcing digital news among those aged under 45.

The survey found strong resistance to paying for news online, in Ireland and elsewhere.

TV is the most popular news source. The number of people buying newspapers remains static at 53pc.

RTE News is the most popular news brand overall.

Independent News & Media brands are the most popular commercial brands among readers, with a combined 44pc market reach in print and online.

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