Business Irish

Friday 30 September 2016

Marketing the key ingredient in Catherine's recipe for success

Gordon Deegan

Published 06/01/2016 | 02:30

Catherine Fulvio
Catherine Fulvio

The food firm owned by celebrity TV chef, Catherine Fulvio in 2014 served up tasty numbers with its accumulated profits increasing to €294,461.

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New accounts filed by the Co Wicklow-based Ballyknocken Cookery School Ltd show that its accumulated profits in 2014 increased by €77,081 from €217,560 to €294,461.

In 2014, the firm's cash pile increased by €87,074 from €181,559 to €268,633.

The results for the firm are made up of revenues from the Cookery school along with revenues generated by the adjacent 4-star Ballyknocken Farmhouse and the Catherine Fulvio brand, that includes cook books.

The profit jump last year follows profits increasing by €27,035 in 2013.

In 2012, the firm's accumulated profits dropped from €213,239 to €190,525.

Ms Fulvio said yesterday: "We were happy with the progress of the business over the past two years.

"Our concentration on marketing to the corporate and team-building sector has been justified with a growth in sales in line with the industry trend.

She said: "For 2016 the business will continue to focus on further developing this market. Our target growth in the accommodation sector will be very much aimed at the current trend of wellness which is why we have introduced hiking and mountain biking packages and our superfoods cookery classes."

The Cookery School boasts over 300 cookery classes to choose from each year.

Ms Fulvio established the Cookery School in 2004 by converting the milk parlour that was on the family farm.

The accounts show that the numbers employed at the school in 2014 reduced from seven to six.

Staff costs at the school reduced from €237,220 to €198,669.

Emoluments to directors, Ms Fulvio and Charlie Byrne reduced sharply during the year going down from €154,580 to €97,125 made up of remuneration of €52,000 and pension contributions of €45,125 in 2014.

Ms Fulvio is an award-winning author of five cookbooks with a number of TV series under her belt.

As well as hosting regular cookery classes, both public and private in the cookery school, Ms Fulvio tours the island of Ireland making appearances at festivals and events, hosting fund-raising Cookery Demonstrations for sports organisations, schools and other public and private events drawing crowds of up to 600.

Ms Fulvio established the Cookery School in 2004 by converting the milk parlour that was on the family farm.

The accounts show that the numbers employed at the school in 2014 reduced from seven to six.

Staff costs at the school reduced from €237,220 to €198,669.

Emoluments to directors, Ms Fulvio and Charlie Byrne reduced sharply during the year going down from €154,580 to €97,125 made up of remuneration of €52,000 and pension contributions of €45,125 in 2014.

Ms Fulvio is an award-winning author of five cookbooks with a number of TV series under her belt.

As well as hosting regular cookery classes, both public and private in the cookery school, Ms Fulvio tours the island of Ireland making appearances at festivals and events, hosting fund-raising Cookery Demonstrations for sports organisations, schools and other public and private events drawing crowds of up to 600.

Irish Independent

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