Marketing firm tunes into social networks
EARLIER this year the media and marketing landscape welcomed the advent of a new agency.
Eightytwenty/Interactive is an interactive communications agency that is focused on providing "experiential" advertising to consumers.
The brainchild of PR professional David O'Leary, it was borne out of the firms Pareto 3D, Sector 7 Branded Entertainment and Eighty:Twenty. Mr O'Leary is no stranger to the business having been involved in PR and event management for 19 years.
Originally focused on advertising at students, the business has grown quickly. He now runs the business with a former employee, David Connor.
"We run the business on social-media marketing, digital-marketing strategy and design, and experiential marketing," he says.
"Experiential marketing is not necessarily a term that was in use 10 years ago but the advent of Facebook and Twitter and so on has made it essential to successful campaigns.
"By using social media in the right way, consumers can now be totally immersed in a product or event that was not possible a decade ago.
"Because digital advertising is so much more quantifiable than other advertising there is much more emphasis on return on investment but we now take more of the risk with clients by taking a reduced fee and then additional payments if the campaign is successful.
"The digital space is the future and we are confident that we can build a strong brand going forward."