Business Irish

Sunday 25 September 2016

'Lovely Irish weather' lures ice cream firm

Sam Griffin

Published 12/08/2015 | 02:30

US chain Baskin-Robbins, which also owns Dunkin’ Donuts, is targeting locations in Dublin, Cork, Galway, Waterford, Wexford and Belfast
US chain Baskin-Robbins, which also owns Dunkin’ Donuts, is targeting locations in Dublin, Cork, Galway, Waterford, Wexford and Belfast

The distinct lack of an Irish summer is no deterrent to the world's largest chain of ice cream specialty shops which is setting up its first operations here.

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Baskin-Robbins has announced it will open five stores in the Republic and another three in the North.

The US chain, which also owns Dunkin' Donuts, is targeting locations in Dublin, Cork, Galway, Waterford, Wexford and Belfast.

"Despite the lovely Irish weather, Ireland represents a tremendous opportunity for Baskin-Robbins as we look to continue growing the brand internationally," Baskin-Robbins' Jeremy Vitaro said.

"We feel our value proposition - high-quality ice cream, ice cream cakes and frozen beverages, served in a friendly environment and at a great value - will resonate well with consumers throughout Northern Ireland and the Republic of Ireland."

There are currently more than 7,500 Baskin-Robbins locations in 50 countries.

The company says it is now looking to recruit "qualified, well-capitalised multi-unit licensee groups with deep retail or food service operating experience" to develop the brand here.

Irish Independent

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