Monday 24 July 2017

Kennelly's Tweak gets major deal with German publisher

Tweak boss Jerry Kennelly celebrates the deal with Andrew McIntyre, centre, a partner with William Fry Solicitors, and Oliver Multhaup, managing director of WAZ Media Group's digital branch. Photo: Mark Condren
Tweak boss Jerry Kennelly celebrates the deal with Andrew McIntyre, centre, a partner with William Fry Solicitors, and Oliver Multhaup, managing director of WAZ Media Group's digital branch. Photo: Mark Condren
John Mulligan

John Mulligan

KERRY entrepreneur Jerry Kennelly has secured the first major win for his Tweak online publishing business, winning a multi-million euro, two-year deal with a German group.

Essen-based WAZ Media, which has over 700 publications including a number of high-profile regional newspapers in Germany, will use Tweak's online technology platform to enable its clients to create their own adverts for its titles.

Speaking to the Irish Independent, Mr Kennelly said that the deal is a "game-changer" for the industry and that WAZ Media will be able to sell advertising space right up to printing deadlines.

Tweak's headquarters are in Killorglin in Co Kerry.

"It's the first of a number of developments for us," Mr Kennelly said, pointing out that Tweak expects to announce at least two bigger deals in the United States in coming months. He declined to say precisely how much the WAZ Media contract was worth.

Tweak is loosely modelled on Mr Kennelly's former business, Stockbyte, a photo database firm that was sold by the entrepreneur in 2006 to Getty Images for $135m (€110m at the time).

The Tweak team spent five years at the project, writing millions of pieces of material that can be used by clients to create their own low-cost marketing materials in just a few minutes. It employs 25 people in Ireland and 20 abroad.

While to date its material has only been available in English, Tweak is about to launch Spanish and French versions.

Irish Independent

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