Wednesday 18 January 2017

Just the ticket as new mobile firm rings the changes

Published 22/10/2010 | 05:00

On the line: Model Rosanna Davison, with
Stuart Kelly (left) and Donal Lawless, cofounders
of Just Mobile, at the launch of
the only Irish-owned independent mobile
network provider
On the line: Model Rosanna Davison, with Stuart Kelly (left) and Donal Lawless, cofounders of Just Mobile, at the launch of the only Irish-owned independent mobile network provider

A NEW mobile phone company, backed by telecoms entrepreneur Sean Melly and former Eircell chief executive Stephen Brewer, is hoping to generate annual revenues of between €50m and €55m within three years following its official launch yesterday.

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Just Mobile, which was founded by Stuart Kelly and Donal Lawless, has embarked on a marketing blitz as it aims to capture a sizeable chunk of the prepay mobile market in Ireland.

The company has also pledged to give one cent of every minute's call tariff to one of a selection of charities.

Sim cards and telephones are being distributed through Spar, Mace and XL stores around the country after the company inked a deal with BWG, which operates the Spar franchise in Ireland.

Users obtain an '087' prefix number.

Just Mobile also plans to launch a mobile broadband product next month and has created 25 jobs -- with plans to create a further 70 within two years.

Speaking after the launch yesterday, Mr Kelly and Mr Lawless said their proposition was different to that of other so-called mobile virtual network operators, because its pricing was more transparent and cheaper than rivals.

Its customers are most likely to be those aged between 18 and 45.

Eircom recently launched a new mobile phone service, Emobile, which operates in addition to its Meteor subsidiary.

The two Just Mobile founders yesterday declined to reveal how much they are investing in marketing the company's service, or how much financial backing had been received from investors. However, they did reveal that they retain a majority holding in the firm.

Irish Independent

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