Business Irish

Wednesday 1 October 2014

Jameson reveals $1.5bn US sales as Hollywood parties

Published 28/07/2014 | 02:30

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Hollywood actress Uma Thurman starred in all three Jameson First Shot short films
Hollywood actress Uma Thurman starred in all three Jameson First Shot short films

Irish Distillers, part of the French Pernod Ricard group, has sold $1.5bn (€1.1bn) worth of Jameson in the United States in the past 10 years.

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The figure is revealed in new court documents filed in relation to an on-going dispute in California over the Jameson trademark.

The Jamieson Ranch Vineyard, owned by Madison Vineyard Holdings, is situated in the Napa Valley. Earlier this year Madison was issued with a "cease and desist" request from Irish Distillers over the use of the Jamieson name.

Irish Distillers said that since 2004, $345m (€257m) has been spent on advertising and marketing activities in the US for Jameson, which has generated sales of $225m (€167.5m) in California since 2004.

On Saturday night in Hollywood, actor Kevin Spacey hosted the culmination of an annual short film script-writing competition called Jameson First Shot. Each of the three winning scripts were filmed featuring actress Uma Thurman.

Irish Independent

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