Saturday 26 July 2014

Jameson pulling in more visitors

Published 12/02/2013|04:00

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John Callely, managing director of Watercourse Distillery is hoping to break more records in 2013 as ‘we look ahead to the year of The Gathering’.

TWO sites linked with Jameson whiskey recorded a jump in visitors last year.

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A combined 354,915 people came to the Old Jameson Distillery in Dublin and the Jameson Experience in Midleton in Co Cork – up 17pc on 2011.

Bosses at the renowned whiskey distillery have attributed the increased interest to a boost in the number of tourists coming to Ireland and the brand popularity.

John Callely, managing director of Watercourse Distillery, said: "We are hoping to break more records in 2013 as we look ahead to the year of The Gathering." In 2012, 108,298 visitors passed through the doors of the Jameson Experience in Cork, compared with 86,348 in 2011, an increase of 25pc.

The Old Jameson Distillery accommodated 246,617 guests, which was a 14pc increase from the 216,124 visitors recorded in 2011. Of the visitors, 43pc on average for both sites came from the US, while German tourists accounted for 13pc, France 10pc and both Spain/Portugal and Britain 7pc respectively.

colm kelpie

Irish tourists made up 9pc, with the percentage slightly higher in the Cork facility.

The Old Jameson Distillery was established in 1780 when John Jameson set up the Bow Street Distillery in Dublin. Jameson is now distilled in Cork, although bottling still takes place in Dublin.

Irish Independent

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