Irish tourism benefits from Europe attacks
Published 01/05/2016 | 02:30
Ireland's tourist industry has benefited from the Paris and Brussels attacks, with Ireland seen as a safer place to visit than other European countries, according to the head of Tourism Ireland.
"Certainly all the operators that we're talking to would appear to indicate that additional business is now being driven into Spain, Portugal, and Ireland, which would be seen as safer haven destinations," Niall Gibbons said. "It's not the basis on which you want to build your brand, but is it an interesting observation?"
Gibbons said the agency is seeking to grab a greater share of the Chinese market and has recently appointed in its first director in that country. "We're likely to have over 50,000 visitors in 2016... we're leading out 17 companies in May, which will include the likes of the Guinness Storehouse, Titanic, the Merrion Hotel, and others".
He said keeping Ireland financially competitive is "absolutely vital". "It's been great to have the dollar and sterling go the way they have, but these are factors beyond our control. If they go back to where they were five years ago, we need to ensure that what we're offering is value for money."
Sunday Indo Business