Wednesday 28 September 2016

'Irish people have traditional tastes when it comes to bread and can be reluctant to try something new'

Published 09/08/2015 | 02:30

Mark, Martin and Magic Chlebicki (above) who together make up The Breadski Brothers - one of the country's fastest growing food companies
Mark, Martin and Magic Chlebicki (above) who together make up The Breadski Brothers - one of the country's fastest growing food companies

Three brothers from Poland are the brains behind 'That Bread' - Ireland's newest bread brand.

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Former professional footballer 'Magic' Chlebicki (32) came to Ireland a decade go and never left, with his brothers joining him soon after.

They settled in Castlebar and launched a bakery targeting Polish tastes. Today, the bakery employs 60 people, produces more than 50 products and supplies 240 stores, mainly catering to the Polish market. They recently launched their first product tailored for Irish tastes - 'That Bread' - which is stocked in 50 Supervalus nationwide.

"I came to Ireland in 2004 because I wanted to travel and live somewhere else" said Magic. "But I never expected to stay here this long. My brothers followed.

"When we started our company in 2006 we planned to simply bake and sell products in our shop. But soon other shops began calling, asking us if they could buy our bread, so we launched a business supply arm too. Now we have 14 vans on the road, doing deliveries around the country every day.

"Our new product - 'That Bread' -is our first designed for Irish tastes. We find the challenge is building our brand. I think that Irish people have very traditional tastes when it comes to bread and can sometimes be reluctant to try new things. But we are making great product and the brand is now stocked in around 50 different stores, mainly Supervalus."

Sunday Indo Business

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