Irish people forked out €2m for sausages during heatwave
Published 03/09/2013 | 07:08
SUNSHINE and sausages – that just about sums up our Irish summer.
We finally got a decent run of weather and nobody can accuse us of not breaking out the barbecue. As temperatures soared households forked out an extra €2m on sausages.
Overall, retailers enjoyed a €30m boost in July and August as we filled up baskets with ice cream, cider and meat.
Figures from retail research company Kantar Worldpanel show that cooked meats, bagged salads and bread rolls all saw double-digit sales growth.
Overall grocery sales grew by 1.5pc, while sales of ice creams and cider both achieved growth of more than 30pc.
However, sales of frozen burgers have declined, with shoppers increasingly opting for chilled burgers instead.
David Berry, commercial director at Kantar Worldpanel, said: “The good weather has clearly had a positive effect on the grocery market, with |consumers spending more on traditional barbecue and picnic foods.”
The additional €2m spend on sausages was shelled out in the 12 weeks to August 18, according to the figures.
SuperValu also performed strongly over the summer |period, with new shoppers helping to boost its market share from 19.5pc last year to 19.8pc.
Kantar has put grocery inflation at 5.5pc for the 12-week period ending August 18, which was |up from 4.6pc in the previous quarter.
And it’s not just food we have spent our money on. Recent research showed that more than one-third (39pc) dipped into their savings to cover the cost of unplanned summer activities like day trips and outings.
Met Eireann, meanwhile, has confirmed that some areas reported their “warmest summer in 10 to 18 years.”
Its analysis for the summer of 2013 revealed that:
* It was the warmest July |on record for many of its |stations.
* The season’s highest maximum temperature was 31C which was recorded at Dooks, Co Kerry, on July 19.
* Overall, all three months |predominantly were above |average except for some parts of the north-west and west, which had below average temperatures in June and August.
* Nine stations reported a heatwave – where there were five consecutive days with a maximum temperature of over 25C.
* Rainfall was below average |at all stations except for a |few in the south and south-west, and sunshine totals were above average everywhere.
* A number of stations in the west, south-west and midlands reported their warmest |summer in 10 to 18 years, while most remaining stations had their warmest since 2006. Separately, its analysis of the weather last month was that it was dry and warm nearly everywhere, but dull overall. The Phoenix Park had its warmest August since 2004.