'Irish Independent' retains its position as nation's biggest-selling daily paper
Published 24/02/2012 | 05:00
THE Irish Independent has reaffirmed its position as Ireland's biggest-selling daily newspaper, racking up an average circulation of 131,161 a day in the second half of last year.
The market-leading performance was revealed in new figures released by the Audit Bureau of Circulation yesterday, which also show the continued dominance of Independent News & Media's other key titles.
In the daily quality market, the Irish Independent commands a 35,011 lead over the 'Irish Times' (96,150) and is almost 80,000 above the 'Irish Examiner's' 42,083.
Fellow INM title the 'Evening Herald' is the dominant force in the evening market, with 62,411 copies against the 'Evening Echo's' 18,632 result.
In the Sunday market, the 'Sunday Independent' retains pole position among the broadsheets at 250,641 compared with the 'Sunday Times's' 109,539 and 'The Sunday Business Post's' 44,529.
In the Sunday 'popular' market, the 'Sunday World' leads the way with 251,455, well ahead of competitors including 'The Mirror' (66,403) and the 'Irish Daily Star Sunday' (40,226).
Elsewhere, the 'Irish Daily Mail' has a circulation of 49,342, 'The Star' has 81,105, 'The Sun' 75,819 and the 'Daily Mirror' 59,221.
Despite the economic downturn, the rate of decline in the overall newspaper market has slowed down.
The total 'quality' daily market was down 6.01pc for the half year, the daily 'popular' market was down 6.45pc and the evening market was down 6.56pc.
The Sunday market was the best performer, with its papers down just 0.47pc, possibly reflecting the fact that titles have picked up readers following the exits of the 'Sunday Tribune' and 'News of the World'.