'Irish Independent' outperforms rivals in circulation
Published 20/08/2010 | 05:00
THE Irish Independent's circulation figures held up better than any other morning titles in the six months to June, according to new data released today.
The figures from the Audit Bureau of Circulation (ABC) show the Irish Independent's circulation dipped just 4.8pc in the six month period, against a market-wide decline of 7.55pc.
The outperformance means the gap between the Irish Independent and the second biggest national daily broadsheet is now 1,438 copies wider than it was a year ago.
This newspaper's circulation now stands at 144,896, some 39,154 more than its nearest rival, 'The Irish Times', which dropped 7.64pc in the most recent survey as its circulation fell from 114,488 to 105,742.
A year ago, 'The Irish Times's circulation was only lagging the Irish Independent's by 37,716, the figures show.
Elsewhere in the morning quality market, the 'Irish Examiner's' figures dropped by 7.27pc in the half year to June to stand at 46,687, while UK titles 'The Times', the London 'Independent', the 'Financial Times' and 'The Daily Telegraph' all suffered double-digit circulation falls.
In the 'mid morning' market the 'Daily Mail's' figures were down 2.9pc, with a circulation of 50,422, while in the 'morning popular' market, the 'Star' remained the market leader with a circulation of 93,729 followed by the 'Sun's' 86,064. The 'Evening Herald' recorded a circulation of 67,657, down 5pc.
The most resilient paper in the Sunday quality market was the 'Sunday Independent', whose circulation fell just 2.47pc over the period against a fall of 6.46pc across the market.
The 'Sunday Independent' now boasts a circulation of 265,455, more than twice as many as its nearest rival 'The Sunday Times' (111,640).
The 'Sunday World's' circulation for the Republic of Ireland and Northern Ireland market came in at 267,130 for the period, with its fall of 3.74pc outperforming a 4.82pc fall in the Sunday popular market.