Irish Independent leads market with 61,000 new readers
THE Irish Independent added 61,000 readers last year, marking the biggest readership gain of any national daily newspaper.
The figures, revealed in the latest Joint National Readership Survey (JNRS), put the Irish Independent’s readership at a market-leading 581,000.
The latest gain helped it to widen its lead on the nextbiggest daily, ‘The Irish Times’, which added 52,000 readers, bringing it up to 369,000.
‘The Irish Examiner’ added 6,000 readers, bringing its average 2009 figure to 208,000 in a year when a hunger for news about the economy helped broadsheets exert a magnetic pull over readers.
The acrossthe- board gains in the daily broadsheets were repeated in the quality Sunday market, which was led by a 90,000 increase in readers at ‘The Sunday Independent’.
The gain gives ‘The Sunday Independent’ a readership of 1.031m. The next-biggest quality, ‘The Sunday Times’, added 78,000 readers, bringing it up to 415,000.
‘The Sunday Business Post’ and ‘The Sunday Tribune’ also recorded increases, with the Post adding 44,000 and the Tribune adding 33,000, leaving them at 196,000 and 185,000 respectively.
In contrast to the remarkably buoyant broadsheet market, several popular papers suffered significant hits or made only small gains last year.
In the daily market, ‘The Star’ lost 62,000 readers, leaving it with 420,000, while ‘The Sun’ dipped 6,000 to 295,000. ‘The Evening Herald’ averaged 289,000 over the year.
With an average of 142,000 readers, ‘The Daily Mail’ did manage to post a marginal increase, but the addition of just 3,000 was dwarfed by the gains made by daily broadsheets.
In the popular weekend category, ‘The Sunday World’ remains the dominant player with 812,000 readers, although that figure is down 107,000 on last year.
‘The News of the World’ also shed 52,000 readers as its base shrunk to 517,000.
However, there were some gains in the popular Sunday market, with ‘The Mail on Sunday’ adding 34,000 and ‘The Sunday Mirror’ and ‘Star Sunday’ both adding 10,000.