'Irish Independent' extends market lead
Published 13/08/2010 | 05:00
THE Irish Independent is the only daily paper still growing its readership, the latest data from the joint National Readership Survey (JNRS) reveals.
Figures released today show the Irish Independent picked up another 5,000 readers in the 12 months to June, extending the Independent News & Media (INM) title's poll position.
The boost means this newspaper now has an average of 560,000 readers, just 3,000 shy of the combined tally of peers 'The Irish Times' and the 'Irish Examiner'. Both those titles shed readers in the latest survey, with 'The Irish Times'' figures dipping 5,000 to 359,000 and the 'Irish Examiner's' falling 6,000 to 204,000.
The fresh JNRS data also confirms the continued dominance of fellow INM title the 'Sunday Independent', which leads the weekend market with a readership of 992,000.
Further down the league, the survey is testament to the enduring health of the overall market for quality Sundays with impressive gains made by several titles.
'The Sunday Times' added an extra 51,000 readers and now has 422,000. 'The Sunday Business Post', part of the Thomas Crosbie Holdings group, upped its readership by almost 20pc and now has 193,000.
In the Sunday tabloid market, the 'Sunday World' remains the market leader with 843,000 readers, or a lead of more than 300,000 over the nearest rival.
There new figures also confirm significant gains in that market as well, with the 'Irish Mail on Sunday' growing to 332,000 after picking up 37,000.
Elsewhere, the 'Irish News of the World' added 4,000 readers to stand at 533,000, while the 'Irish Sunday Mirror' added 9,000 to reach 146,000 readers.
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