Irish Independent cements its market lead
Published 29/08/2014 | 02:30
Almost two million readers connect to Independent News and Media titles every week.
The industry standard Joint National Readership Survey (JNRS) figures show the Irish Independent is the number one newspaper in the daily market across all key audience sectors with 388,000 ABC1 readers - the most coveted audience among advertisers.
Overall, Independent News and Media titles connect with a combined 1,918,000 readers every week in print and online.
The latest JNRS figures, which incorporate online readership and those buying a daily newspaper, show the Irish Independent has cemented its position as the country's dominant quality newspaper.
With 691,000 readers nationwide, it has more readers than its two main rivals combined.
For advertisers, it means the Irish Independent is the number one way to reach consumers.
The newspaper has 388,000 ABC1 readers, 382,000 male readers and 309,000 female readers. It is the most read newspaper among the people who are the main decision makers when it comes to shopping, reaching 403,000.
Crucially, from a media industry perspective the title is fully national, with market dominance in Leinster (399,000) and Connaught/Ulster (139,000) and taking in 152,000 readers across Munster.
The Irish Independent's share of the AB market of wealthiest readers has increased by 28pc to 156,000.
Our supplements and magazines remain ahead of their rivals. Farming, published every Tuesday, has grown its readership by 20pc since last year and is now read by 241,000 adults nationwide. That is double the nearest rival.
Weekend magazine is the country's number one choice in the daily market with 578,000 readers - up 12pc.
Health & Living, Ireland's best read health publication, continues to grow in readership reaching 491,000 readers; more than double the readership of its nearest competitor
FIT Magazine is the most read fitness magazine with the readership up from 162,000 to 244,000 since 2012/2013.
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