Thursday 29 September 2016

Irish foods dominate brand ranking

Published 15/05/2015 | 02:30

Glanbia Consumer Products recently announced the details of its new partnership with the GAA/GPA to promote the new Avonmore Protein Milk. In attendance at the announcement are 2014 Avonmore Ambassadors, from left, Kilkenny hurler Tommy Walsh, Dublin footballer Paul Mannion, Wexford camogie player Mags D'Arcy and Kilkenny hurler Jackie Tyrell. Photo: Barry Cregg / SPORTSFILE
Glanbia Consumer Products recently announced the details of its new partnership with the GAA/GPA to promote the new Avonmore Protein Milk. In attendance at the announcement are 2014 Avonmore Ambassadors, from left, Kilkenny hurler Tommy Walsh, Dublin footballer Paul Mannion, Wexford camogie player Mags D'Arcy and Kilkenny hurler Jackie Tyrell. Photo: Barry Cregg / SPORTSFILE
Brennans Bread

Avonmore dairy products, Brennans bread and Denny meats are the bestselling brands in Ireland.

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Irish-made food brands account for four of the top 10 products sold here most often, according to a study by Kantar Worldpanel.

Nearly 80pc of the population buy Avonmore products 27 times a year, making it the most frequently chosen brand,

Brennans bread is next with seven out of 10 consumers purchasing a loaf 20 times a year, while Denny meat products and soup and stockcube maker Knorr are the next most popular.

Jacob's is the fifth most popular brand with consumers here even though the Valeo Foods-owned biscuits are no longer manufactured in Ireland.

Muller yogurts follow while Birds Eye frozen products have leapt four places to number six helped by the success of its Inspirations fish range.

Food dominates the Irish rankings, but globally, while Coca Cola is the top brand, health and beauty brands including Colgate and Dove are the rising stars.

Irish Independent

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