Ireland's early matches cost pub trade €100m
Having a pint straight after your Weetabix is turning off Irish rugby fans. The pub industry could be missing out on as much as €100m because the Rugby World Cup games are taking place at an unholy hour, according to industry sources.
"We had about 20 people in for the Australia match who dropped about €200 between them, before they slowly dispersed. On a Six Nations match day we would have around 250 people spending between €8,000 and €12,000," said one Dublin publican.
"People spend around €10 if they come for an early game and €40 if they watch a daytime match," said John O'Brien, manager at Kiely's pub in Donnybrook.
Gambling is also taking a hit from the dawn matches. According to Paddy Power, bets are also down by 10 per cent. "We have also noticed that although 90 per cent of our betting is done online, people are putting less bets on non-Ireland games."
Sunday Indo Business