Business Irish

Tuesday 6 December 2016

Ireland losing out on share of €450bn sports market

Published 15/05/2015 | 02:30

Keith Wood, W2 Consulting, and Niamh Briggs, Ireland women’s rugby captain, at The European Sport Tourism Summit in Thomond Park
Keith Wood, W2 Consulting, and Niamh Briggs, Ireland women’s rugby captain, at The European Sport Tourism Summit in Thomond Park

WE ARE a sports-mad nation but Ireland ranks just 68th in attracting international events, a major conference on sporting tourism has heard.

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The European Sport Tourism Summit was told that Ireland is underachieving in the lucrative sector that is worth an estimated €450bn annually.

Sports tourism is growing at a rate of 14pc a year, compared to growth in the wider tourism area of 5pc.

Mike Laflin of Sportcal, an expert in sport market intelligence, said Ireland was lagging behind countries like Andorra, Barbados and Tobago, in terms of the events it has attracted in the past six years.

Mr Lafin recommends the establishment of a Government agency to devise a 10-year strategy and which would head up bidding for major global events.

"There is no question about Ireland's potential in sport tourism but at the moment it is not really registering at an international level," he said.

"The irony is that Ireland is one of the world's most passionate sporting nations, has excellent infrastructure and is incredibly good at hospitality yet it is underachieving."

Mr Laflin's advice echoes a call made last year by summit co-organiser and former Ireland rugby international Keith Wood, for a 'national bid unit'.

Meanwhile, the IRFU, the Government and the Northern Ireland Executive announced the appointment of an Oversight Board for Ireland's 2023 Rugby World Cup bid.

It will be chaired by former Tánaiste Dick Spring with Brian O'Driscoll as ambassador.

If successful, the event is estimated to attract 350,000 visitors and generate revenue of €800m. "The emotion of sport is one of the great things we have but we need the other component parts in terms of a bid for the Rugby World Cup," Mr Wood told the Irish Independent.

"We're coming out of a very big recession and as we continue to grow, I think we're in a position now where we can do a bit more to develop sports tourism."

He said the success of the country's women's rugby team in achieving the 2017 World Cup was "heart-warming" and "inspirational".

The two-day summit, which is sponsored by Shannon Airport and Independent News and Media, also heard from leading figures from the organisation teams of the Rugby World Cup 2015, the Ryder Cup and the Grand Départ of the Tour de France to Yorkshire. It continues today at Thomond Park.

Irish Independent

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