Irish

Friday 25 July 2014

Ireland has 12th best reputation worldwide in key survey

Sarah McCabe and Peter Flanagan

Published 28/06/2013|04:00

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IRELAND's international reputation improved last year, as it fought to recover the credibility that was lost after the bust.

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This country was ranked as the 12th most reputable country in the world, according to a poll of the public across the G8 member states.

Ireland has gone up three places from last year's 15th position and finished ahead of the UK, Italy, France, Spain and Portugal.

The survey measures how a country fares across 16 categories that are said to contribute to its perception overseas, including the working environment, quality of life and the experience for visitors.

Achieving a high score indicates that a country is competitive in attracting tourists, talent and investments.

The survey, by global marketing consultancy Reputation Inc, was topped by Canada, followed by Sweden, Switzerland, Australia and Norway. Countries with the poorest reputations were Russia, Nigeria, Pakistan, Iran and Iraq.

Corporate Reputations managing director Niamh Boyle said Ireland had seen a "significant" improvement in its ranking in recent years.

ATTRIBUTES

She said: "To achieve a strong reputation it is crucial to manage the reality and the perception of a varied group of attributes, which refer not only to economic factors, but also to political, social, and cultural aspects, which make up a country's reputation.

"This is a positive step for Ireland to continue to attract foreign investment and acquire new opportunities for sustained economic growth.

"Globally, this year's study highlights the success of corporate brands in emerging countries, which is indisputably helping to improve the reputation of their respective countries and the positioning of country brands."

The report also reveals that Ireland has shown some small improvements in the perception of a number of key attributes, including effective government and favourable business environment.

"Achieving high scores in these dimensions gives a country the competitiveness to attract tourists, talent, and investments," added Ms Boyle.

Irish Independent

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