Intel, which employs over 3,000 people at its plants in Ireland, plans to launch an online television service this year that will stream live TV as well as provide content on demand.
The development confirms reports that the world's top chip maker is getting into the media market. The leading chip maker for computers was negotiating deals with content providers, Erik Huggers, vice president and general manager of Intel Media, told the All Things Digital Dive into Media conference yesterday.
"We have been working for (the past) year to set up Intel Media, a new group focused on developing an internet platform," Mr Huggers said.
Intel has struggled to get a virtual television service off the ground.
This has been due to unwillingness on the part of major media content providers to let Intel unbundle and license specific networks and shows at a discount to what cable and satellite partners pay, according to sources.
It has kept its strategy to launch a TV service, based around a set-top box, under wraps for months.