Independent Digital launches new advertising format
Published 20/10/2011 | 16:26
Independent Digital is delighted to announce the launch of a new and exciting format into the Irish marketplace that is now available across the Home Page of Independent.ie.
The new format is called a Billboard and it is positioned underneath the header and above the main content on the Home Page. This is a highly impactful, innovative and engaging format. We are pleased to announce permanent tsb as the first advertiser in the Irish market to run this new and engaging format.
“The new Billboard format on Independent.ie was a perfect fit - apart from being a high impact banner, the proposal included placement on a prominent section of Independent.ie which has always performed well for us in past campaigns.
The campaign results proved that the Interest First 973x200 pixels creative drove 4 times more clicks than a standard format on the same placement. It also drove qualified leads for the bank, with a positive ROI.
The ICAN team is proud to have added this format to a series of innovations and media firsts and the client is very pleased with the campaign results,“ said Patrick Mc Conville, Head of Media, ICAN