Independent Digital Grand Prix Awards winner announced
The winner of the Independent Digital Grand Prix Awards Quarter 4 is...Powers Whisky
The runner up of the Independent Digital Grand Prix Awards Quarter 4 is...
Quarter Winners will receive a weekend away for 2 in a luxury hotel in Ireland
Runners up will receive a €200.00 shopping voucher.
In 2009 Independent Digital launched a new digital advertising award, the first of its kind in Ireland.
The new award - 'The Independent Digital Grand Prix Awards' was designed to recognise brand/marketing managers and the creativity and effectiveness of their digital campaigns.
Each quarter, six campaigns which run on the Independent Digital network are shortlisted. Industry peers vote in their numbers for their favourite campaign on www.idworks.ie with the campaign receiving the highest amount of votes from each quarter going through to the Grand Final.
The awards feature the online creative and background information on the advertising campaigns shortlisted.
Finalists for Quarter four 2010
• Powers Whiskey
• H & M
• Coors Light
• Just Mobile
Criteria for finalists in the Grand Prix Awards:
1. New formats
2. Engaging message
3. New concept
4. Integration of online and offline media and events
5. Representation of new ideas/market leaders
6. Innovative campaign