Independent boots up its eReader version
Published 19/10/2010 | 05:00
THE Irish Independent is joining the iPad revolution after launching an application that allows the newspaper to be read as it appears in newsagents.
The new app will allow subscribers to download the eReader edition of the paper, which is a replica of the printed newspaper, on the Apple iPad.
The ePaper contains all Irish news sections that are in the paper's print edition, including sports, entertainment, health, lifestyle, travel and more.
Readers can flip pages, hand pan or zoom in to view any page, article or photo in stunning clarity.
The app is free to download from Apple's store, and readers can then subscribe to the ePaper to read content.
Various subscription options exist, ranging from one-day to one-year. The ePaper edition is also available as an iPhone app.
Independent Digital's chief technology officer Patrick Lenehan said the new iPad app ensured that both readers and advertisers receive a premium service across a range of devices, and was an extension of the company's publishing approach.
"We were the first major Irish newspaper to launch an ePaper edition online in 2006. The addition of our iPad and iPhone ePaper apps reinforces Independent's position at the pinnacle of innovation in the Irish marketplace."
Both iPad and iPhone ePaper apps can be downloaded from the Apple app store, which can be accessed through iTunes.
Since its launch last April, the iPad has revolutionised the tablet computer business, becoming the fastest-selling device of all time. Sales average about 4.5 million every three months.