Business Irish

Thursday 18 September 2014

IKEA highlights time-saving storage solutions

Published 24/01/2013 | 05:00

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IKEA is launching a new campaign in Ireland, called 'Make Room for Your Life', which examines how good storage can improve your time at home.

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The company says the campaign will continue the brand's new strategy of demonstrating an understanding of the everyday challenges that people face at home.

'Make Room for Your Life', which launches this week, explores IKEA's storage ranges and highlights a wide range of smart solutions for everyday storage problems.

By illustrating the effects of poor storage, the new spot hopes to demonstrate that "making room for your life through good storage can be the first step towards happiness and wellbeing".

The campaign kick offs with the TV ad 'Living Together'. The spot, created by the Mother agency, shows a couple kept apart by a maze of mess.

However, thanks to smart storage solutions from IKEA, they can tidy their way through the maze, removing the clutter from their lives to finally meet across a KIVIK sofa bed.

'Living Together' features a cover version of the Bee Gees song 'Living Together' by the band An Escape Plan. Three versions of the TV ad have been produced and include 60 and 30-second slots that run until March 23 on TV as well as a full-length music video running online.

The campaign also features outdoor, press ads and two filmed documentaries that will be launching next month on the IKEA YouTube page.

Peter Wright, IKEA UK and Ireland marketing manager, said: "With the second burst of our new brand campaign it is our ambition to continue the revitalisation and transformation of the IKEA brand in the UK and Ireland.

"We hope to show that we are more relevant than ever to help with consumers' everyday challenges and ultimately for more consumers to choose IKEA more often for their home furnishing needs."

Atomic advertising agency lands Audi

ATOMIC has been appointed as the new advertising agency for Audi, following a competitive pitch process. Atomic will be responsible for delivering all of Audi Ireland's advertising campaigns, and the account will be headed by Stephen Quinn and Niall Dowling.

Mr Quinn said: "We are delighted to be appointed as Audi Ireland's creative agency. As the number one premium car brand in the country, Audi leads the field in innovation and fits perfectly with Atomic's vision to work with Ireland's most inspiring brands."

Prolific alumni help promote Maynooth

NUI Maynooth has launched a new marketing campaign featuring notable alumni in the hope of letting students "find a course in life, not just a course in study, something we like to call the Maynooth effect".

The campaign features Maynooth graduate and Tipperary native Sean O'Riordan who won an award at the New York Television Festival for his show 'Newton's Law'.

A graduate of the NUI Maynooth Media Studies and the National Film and Television School in Beaconsfield, Buckinghamshire, he is taking part in NUI Maynooth's recently-launched campaign which highlights courses available at the university.

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