Kilkenny has unveiled a new approach to the development of a prime 12-acre site in the centre of the city.
The site was effectively given to the city by brewing giant Diaego after it decided, last year, to close the Smithwick's plant in the city later this year – ending 300 years of brewing on the same spot.
The Royal Institute of the Architects of Ireland and Kilkenny County Council said the site offers one of the most attractive development opportunities in the country.
The council asked 11 of Ireland's leading architects, along with planning, engineering and property advisers to come up with a plan which will be considered by councillors as part of the new development plan for the city and county.
Joe Crockett, city manager, said: "Kilkenny is a place where world-class business thrives and is one of the most attractive cities in Ireland in which to do business due to its connectivity, quality of life and high calibre workforce."
At the launch were Michelle Fagan, president of the Royal Institute of Architects of Ireland; actor David Brydone, dressed as a monk; and Mr Crockett; all at St Francis Abbey Brewery.