Hurst plans to contribute 35pc of Audi national sales
Published 19/08/2010 | 05:00
than three months after Sandyford was launched in June.
The Ballsbridge site was to showcase Audi's offering, and has so far sold 160 new cars and 130 second hand ones.
Backed by an investment of €1.4m, the Sandyford centre was hailed as testament to Audi's commitment to customer service.
Audi Ireland managing director Fintan Knight yesterday said he was "very pleased" to have attracted a company of Charles Hurst's "calibre" to takeover the Audi Centres.
Audi hopes to be Ireland's "number one prestige car brand" by 2015, with Charles Hurst's selling area expected to contribute about 35pc of Audi's national sales.
The deal comes as Ireland's motoring industry struggles to recover from brutal sales figures in 2008 and 2009, as the recession devastated demand.
"We have tremendous faith in the Audi brand and the Irish economy as a medium to long-term investment," said Andy Bruce, managing director of Charles Hurst's parent company Lookers.
Charles Hurst's entry to the Audi Ireland family comes after the German car giant parted ways with Motor Distributors Limited in late 2008 and began handling its own distribution.
Earlier this year, Audi said it planned to reduce Irish sales and service outlets from 34 to 14.