How to tackle internet critics
COMPANIES have been urged to strike back and not allow negative internet reviews to knock their business offline, permanently.
With more and more blogging sites appearing and with social media becoming ever more popular, bosses were yesterday warned to scour the internet for any negative and damaging comments.
Travel website TripAdvisor (below) is one of the more prominent online review sites for hotels, with thousands of satisfied and disgruntled guests venting their opinions on everything from the quality of the toilet paper to the bounce-factor in the beds.
It's obvious that some companies are better than others at getting to grips with criticism, with some hotels on the popular webpage going so far as to issue a personal reply to each comment, regardless of whether it is good or bad.
Online reputation company gotjuice.co.uk said 85pc of buyers check up on a company before making a purchase, with a significant 70pc not making an inquiry if they come upon negative commentaries.
So the advice from gotjuice to ensure a rosy online reputation includes tasking a staff member to trawl through sites to tackle naysayers, look for interviews with bloggers and journalists for promotion opportunities, identify brand ambassadors and pay for advertising should a reputation crisis emerge.
Oh, and don't forget to be nice to your customers.