Ever a man of the people, Lord Henry of Slane Castle has told the Companies Office that he doesn't really want complicated monikers any more.
From now on, a new filing says, the Eight Marquess Conyngham "shall henceforth be known as Henry Conyngham". Additionally, the Marquise Iona Conyngham shall now be referred to as Iona Mount Charles.
Could it be that lunching with the likes of blue-collar hero Bruce Springsteen and down-to-earth U2 has had some impact?
Perhaps, but of late, Lord Henry, pictured, has been impressed by another blue blood – UK Prime Minister David Cameron.
This week in his blog, the impresario says that Mr Cameron's recent speech, in which he said the Conservatives, if still in government, would hold a referendum in 2017 on the UK's membership of the EU, reflected "sound principles".
Lord Henry also laments the debacle surrounding the Anglo promissory note.
"The real question is in what direction is Europe progressing and is it in our interests or are we subservient to the interests of the 'de facto leader' of Europe, Angela Merkel?" he says.
He maintains that there are already those who seek to marginalise anyone who suggests that what Ireland really needs is a debt reduction.
"What kind of Europe are we living in when the socialisation of risk becomes acceptable and when one nation is disproportionately forced to carry the burdens of others?" he asks.
Indeed, Germany's voters might very well be asking the same question, when their country has become Europe's financial crutch.