Business Irish

Tuesday 30 May 2017

GAA commercial director: we go far beyond major charities in distributing our income

Peter McKenna, the GAA’s Commercial and Croke Park Stadium director. Photo: David Maher/Sportsfile
Peter McKenna, the GAA’s Commercial and Croke Park Stadium director. Photo: David Maher/Sportsfile

John McGee

The GAA is outperforming major Irish charities in distributing its income to members, according to its commercial director Peter McKenna.

"Our sponsor partners know that around 82pc of all income that the GAA earns from things like gate receipts, sponsorship, media rights and merchandising is redistributed throughout the organisation into the counties and clubs," McKenna told the Sunday Independent.

"That's beyond what the major charities are doing. In fact, most charities would be happy with a 75pc distribution," he said.

Amid widespread calls for better corporate governance following the Fifa and OCI controversies, McKenna said that the organisation is run on an entirely democratic and transparent basis.

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