Fred's advice for new businesses
1 Make your customers your best promoters
"Strive to create happy and satisfied customers; they will become your best brand ambassadors."
2 Build a strong team and a strong culture
"Hire talented and motivated staff. Then, create a company culture that empowers and supports them to be their best."
3 Play to your individual strengths
"We all have different strengths. Find what you are good at and passionate about and hire others to do what you are least good at."