Fáilte Ireland hoping to incentivise North American corporate buyers to Ireland
Fáilte Ireland is this week hosting a group of North American corporate and incentive buyers with a view to selling Ireland to their clients for 2017 and beyond.
The buyers are being hosted by Fáilte Ireland for a five day fact-finding trip in conjunction with Tourism Ireland.
Corporate and incentive travel is proving to be a large component of Ireland’s business tourism sector, and already this year Fáilte Ireland’s Meet in Ireland team have supported and delivered €67m in meetings, incentive and conference business for Ireland for current and future years.
This year alone, more than 110 corporate and incentive meetings and events will take place in Ireland delivering 25,000 international delegates.
The events are expected to generate €30m for the economy.
During the trip the buyers had the chance to carry out a number of site inspections at key venues across the country including Adare Manor, Co. Mayo, the Killarney Park Hotel and The Europe, the K Club, and the Shelbourne Hotel in Dublin.
“Corporate and incentive meetings offer Ireland a great opportunity to attract high value visitors to the country,” Ciara Gallagher, head of business tourism & events for Fáilte Ireland said.
According to the latest Fáilte Ireland estimates which are based on CSO figures, business travel from overseas markets is worth in excess of €700m to the Irish economy after growing 7pc during the period 2015-2016.
The sector is estimated to support approximately 21,000 jobs.