Filming Mace ads such a drag for O'Connor
MACE has launched a new television advertising campaign "celebrating" The Gathering and featuring the firm's ambassador Brendan O'Connor as part of a €150,000 marketing investment by brand owners BWG Foods.
The advert was directed by IFTA award-winning director David Caffrey of 'Love/Hate' fame.
The new ad campaign called 'A Mace Gathering' is themed around this year's celebrations with O'Connor playing host to his hungry and uncannily similar looking relatives from the States.
The wider campaign includes a nationwide competition, also linked to The Gathering, entitled 'Gather 'em Home', which will see Mace bring four lucky expats back to Ireland for this year's St Patrick's Day festivities.
The commercial was created by Campaign Advertising and produced by Reelgood Productions.
BWG Foods marketing and communications director Suzanne Weldon said Mace were keen to support this year's Gathering celebrations.
"As the longest established convenience store in Ireland we were keen to support this year's Gathering festival and it's now turned into a significant campaign for the brand," she said.