Since the halcyon days of Lisdoonvarna in the Eighties, Irish music fans have associated muddy Irish fields with great music and great craic.
But Dubliner Neil Dowling, who has worked in the industry for over 25 years, knows just how much of an organisational headache festivals are. So a year ago, he and his wife Catriona set up their own company, EventEase, to do the behind-the-scenes work that makes festivals run smoothly.
"We take the headache out of festival organisation for the promoters," said Dowling. "Anyone coming on to the site has to come through us –caterers, the chief of police, festival staff, bands and VIPs."
Dowling worked for 12 years with the late music industry legend Derek Nally and knows the business inside out.
His company was involved in last year's Electric Picnic and Body & Soul festivals, the Leonard Cohen gigs in Dublin and the Sea Sessions surf and music festival in Donegal.
Although Dowling's company doesn't handle security, it provides wristbands for festivals and other events, ensuring that only those who have paid up get in – or indeed, that drinks are given only to particular people.
"We recently did wristbands for a Christmas party – the firm put money behind the bar and just wanted their staff to get the drinks," said Dowling.