Saturday 10 December 2016

Fairy Liquid shrinks in size but price actually goes up

Published 25/09/2011 | 05:00

WE might have softer hands from washing dishes with Fairy liquid, but we're paying more for a standard bottle of Fairy today -- even though its manufacturers recently shrunk the size of the bottle from 450ml to 433ml.

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Last year, Tesco charged €1.19 for a 450ml bottle of Fairy washing-up liquid while Dunnes Stores charged €1.25. Both retailers now charge €1.49 for the smaller 433ml bottle. A spokeswoman for Supervalu, which also charges €1.49 for the smaller bottle, said it could not reduce its price to reflect the smaller bottle until the manufacturer of Fairy, Proctor & Gamble, did so. "The manufacturer has reduced the pack size but it hasn't come back to us with a price change," said the spokeswoman.

A spokesman for Tesco said that the issue of reduced product sizes was "ultimately a matter for the suppliers concerned".

Other products on Irish supermarket shelves that have been shrunk over the last few months include the 63-pack of Pampers Sensitive Baby Wipes, which is now a 56-pack; and the 48-pack Persil biological and non-biological tablets, which is now a 40-pack.

Dermott Jewell, chief executive of the Consumers' Association of Ireland, described the shrinkage of products by manufacturers as "a price increase, plain and simple -- but in a decidedly deceptive and underhand way".

A spokesman for Proctor & Gamble said the company was facing "exceptionally strong" price increases from commodities, energy costs and raw materials. "Unfortunately, we are not always able to offset all cost increases."

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