Tuesday 26 September 2017

Exciting times in the PR game as rivals merge

Pictured at the announcement are Deirdre McNamara, Deputy Managing Director and Head of Consumer and Brands, The Reputations Agency with Niamh Boyle, Managing Director, The Reputations Agency, Niall Quinn, Deputy Managing Director, Head of Corporate and Financial PR, The Reputations Agency (and President of the PRII), Miriam Hughes, CEO, DDFH&B Group and Trish Morrissey, Strategy Director, The Reputations Agency.
Pictured at the announcement are Deirdre McNamara, Deputy Managing Director and Head of Consumer and Brands, The Reputations Agency with Niamh Boyle, Managing Director, The Reputations Agency, Niall Quinn, Deputy Managing Director, Head of Corporate and Financial PR, The Reputations Agency (and President of the PRII), Miriam Hughes, CEO, DDFH&B Group and Trish Morrissey, Strategy Director, The Reputations Agency.

THERE'S big news for the Irish PR industry -- two of the country's leading communications firms have merged and launched a new PR brand, The Reputations Agency.

Two of the new agency's senior people have both founded agencies in the past -- strategic director Trish Morrissey set up her own consultancy business, while MD Niamh Boyle founded Corporate Reputations, one of the firms involved in the merger (the other being Bespoke with Direction).

Both Morrissey and Boyle are popular figures in the industry.

It's been an interesting few years for the Irish PR industry.

PR agencies, like most companies, were hit hard by the recession.

But there have been lots of opportunities. Unsurprisingly, lots of banks, insurers and other lenders suddenly found their PR person became a much more valuable asset post-2008.

Irish Independent

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