Entries down for the coveted ICAD advertising awards
THE line-up for tonight's Institute if Creative Advertising & Design (Icad) awards throws up some interesting insights into the changed world that is Irish advertising.
Overall entries to the prestigious awards are down 17pc to about 500, most likely reflecting the fact that less advertising is being done in this recessionary market.
But entries in the radio industry section are up almost double, coming in at 79 against last year's 44 despite the crash, and Icad chairman David Joyce insists the "inventiveness" shown by entrants across the board has "never been higher".
This year also includes the first dedicated gongs for Digital and Integrated campaigns as the awards keep pace with the changing medium being used by Irish advertisers.
The 55 talented winners of this year's awards will be revealed at a Dublin ceremony tonight having been selected by an international judging panel, including Dave Birss, who heads up Ogilvy & Mather Worldwise's direct marketing unit, and This Is Real Art founding partner Paul Belford.