Sunday 23 October 2016

Dunnes Stores continues to make inroads in attempts to outsell Tesco

Published 09/05/2016 | 10:48

Dunnes Stores. File photo
Dunnes Stores. File photo

DUNNES Stores is continuing to make in-roads in its battle to squeeze Tesco into third place in the league of the nation’s biggest grocery retailers.

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New data from research group Kantar Worldpanel this morning shows that SuperValu remains the biggest grocery retailer in Ireland, with a 23pc share of the multi-billion euro market during the 12 weeks to April 24. That’s down from 23.2pc in the previous period, however.

Dunnes has 21.5pc, while Tesco has 22.2pc.

“We’ve seen consumers continue to allocate more of their shopping budget to fresh food over the past four years, and SuperValu has managed to capitalise on this very successfully,” said Kantar Worldpanel director David Berry.

He added that Lidl remains the fastest-growing retailer, with its market share in latest 12-week period rising 0.6 percentage points to 11.2pc. The value of its sales in the period rose 9.5pc.

Mr Berry said that the performance at Dunnes has been driven by bigger shopping trip by customers, as they capitalise on its voucher offer.

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