Dublin's reputation slips to 30th amid stability issues
DUBLIN'S international reputation slid again last year, as the capital fell to only the 30th most reputable major city in the world.
An annual survey of the reputation of most cities on the planet dropped Ireland six places from 24th, despite scoring the same as last year.
The report, which is compiled by the Reputation Institute and public relations firm Corporate Reputations showed Dublin ranks below the likes of Edinburgh, Venice and Stockholm.
The city 'rep trak' survey follows a similar report on country's reputations, which put Ireland at 15th in the world.
While Dublin was described as a "beautiful city", it scored poorly on financial stability and future potential for growth.
Overall, Vancouver came out on top in the world, followed by Vienna and Sydney. Copenhagen came fourth. London, which had been the top-ranked city in 2011, plunged to 13th.
Corporate Reputations managing director Niamh Boyle, whose firm helped compile the figures said:
"This must be taken as a wake-up call. Dublin has a major role in the overall development of the national economy, so a decline in Dublin's reputation is also of national significance.
"This research reinforces that the capital needs a unified strategy to building the brand of Dublin and to communicate its points of difference strongly to the international community in order to halt the slide and move back up the reputation rankings.
"A strong city reputation is vitally important -- it helps to attract tourists, business, foreign direct investment and foreign knowledge -- both workers and students," she added.