'Dubliner' link-up heralds a new era
Published 08/04/2010 | 05:00
RENOWNED magazine 'The Dubliner' makes its first appearance as an insert in the 'Evening Herald' today and will now be coming to readers once a week instead of once a month.
"The addition of the glossy magazine opens up Dublin to Dubliners and firmly places the 'Herald' in the mid market, further enhancing our strong ABC1 and under-35s readership," says 'Herald' editor Stephen Rae.
Describing the tie up as an "obvious link" between an "established, respected, mostly urban newspaper with a younger, glossy, like-thinking magazine", Dubliner publisher Michael O'Doherty says the only question is why it took "so long" for the publications "to find each other".