Business Irish

Tuesday 23 September 2014

Discount retailers attracting more shoppers

Sarah Stack

Published 01/09/2014 | 13:22

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Lidl: Two thirds of households shopping there

Two thirds of consumers have shopped in discount retailer Lidl at some stage over the last three months.

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New figures show Tesco remains the number one choice for households despite losing almost 2pc of the market.

Supervalu just missed out on becoming the country’s top grocer, with the gap between the two down to just 0.4pc.

David Berry, commercial director at Kantar Worldpanel which released the data, said Lidl and Aldi also continue to perform ahead of the market with both retailers posting strong increases in market share.

“Some 65pc of Irish households have purchased their groceries from Lidl over the past 12 weeks – 46,000 more shoppers than a year ago,” he said.

“This increased footfall has helped to boost its share of the market to a record 8.5pc.”

Lidl holds 8.5pc of the market, with Aldi having 8.4pc. It has also enjoyed increased numbers of shoppers visiting the store more frequently and spending more per trip.

Elsewhere, sales in Dunnes Stores and SuperValu were broadly in line with last year but both attracted more shoppers, by 41,000 and 60,000 respectively.

Overall, Tesco has seen its market share drop to 25.4pc (from 27pc) and sales fall by 5.5%, while Supervale had 25pc share (from 25.2pc) and sales down 0.4pc. Dunnes attracted 21pc, down 0.1pc.

The data was recorded in the 12 weeks to August 17.

Kantar said food and drink prices also rose at the lowest level since March 2012. Inflation stood at 1.5pc, down from 1.9pc in the previous quarter.

“The intense price competition between Ireland’s larger grocers doesn’t show any signs of letting up,” Mr Bertry added.

“This has led to falling prices across a number of staple food and drink items.  We have seen prices fall across popular products and vegetables, bread and milk are now all cheaper than this time last year.”

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