Wednesday 26 July 2017

Diageo receives green light for €25m whiskey distillery

Peter O’Connor, brand ambassador for Roe & Co, at St James’s Gate Brewery in Dublin
Peter O’Connor, brand ambassador for Roe & Co, at St James’s Gate Brewery in Dublin

Gordon Deegan

Diageo has secured the go-ahead for its €25m plan to construct a new distillery at its St James's Gate base in Dublin for its new premium blended Irish whiskey, Roe & Co.

The maker of Guinness has also received planning permission for a visitor experience attraction at the new facility at the former Guinness Power House on Thomas Street. Diageo state that the visitor experience will celebrate the Roe & Co whiskey brand and the revival of craft brewing in Dublin and is aiming at achieving 50,000 visitors a year.

Production on the site is expected to begin in the first half of 2019 - meaning the first whiskey distilled at the site won't be available for sale until 2022.

The new whiskey from Diageo - which has been made available at key European sites since March 1 - is named in honour of whiskey maker George Roe, who is credited with bringing about the golden era of Irish whiskey in the 19th century.

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