Whether it be a pinstriped sailor suit you wore for your confirmation or a faded brown duffel coat, many of us remember being forced into certain clothes as children.
Limerick designer Simone O'Shaughnessy sought to change all this when she set up her children's clothing shop, Ba-Goose, in 1998.
"As a child, I always loved making clothes," she said. "It's always lovely to see kids brightly dressed."
O'Shaughnessy designs and sells bright fleece clothes for children, including hats, scarves, baby booties and fleece jackets.
"I was a young mum when I set up Ba-Goose. I chose to design fleece clothes because it's a very practical fabric and it's easy to wear – that's important for children."
O'Shaughnessy, who now lives in Passage West, Cork, sells her clothes online and through shops, including Polkadots in Dungarvan, Co Waterford, and Carraig Donn.
"My baby fleece booties are one of my best sellers," she said. "I also sell fleece-lined welly socks which are very popular with kids."
O'Shaughnessy isn't daunted by the recession. "With the recession, people are looking for quality. We had a throwaway society up until then. But people hold on to my fleece clothes and hand them down."