Dawn wins €700m contract for Subway meat supply
Published 18/02/2010 | 09:06
DAWN Farm Foods has won a €700m contract to supply the Subway sandwich chain in Europe with meat products for the next seven years.
The contract extends to supplying products to nearly 1,500 outlets within Ireland and Britain, and a further 1,400 in continental Europe.
Dawn Foods, which is part of Waterford’s privately owned Queally group, has been supplying the Subway chain in Europe since 1993, when the first of the US chain’s stores opened on this side of the Atlantic.
Dawn Farm’s chief executive Larry Murrin said securing the latest contract with Subway came after the Irish firm invested heavily in its manufacturing base.
He added that Subway had “ambitious growth plans” for Europe. There are 32,000 Subway outlets in 90 countries worldwide and it is close to becoming the world’s largest restaurant brand in terms of the number of outlets.
There are 107 Subway stores in Ireland. Last year, there were 2,164 new Subway outlets opened around the world. Dawn Farm Foods was established in 1985 and employs about 450 people.