Saturday 1 October 2016

Copeland lauds 'McGregor effect' for sales upsurge

Gordon Deegan

Published 23/03/2016 | 02:30

Louis Copeland in his favourite pin stripe suit Favourite things Pix Ronan Lang/Feature File
Louis Copeland in his favourite pin stripe suit Favourite things Pix Ronan Lang/Feature File

The man behind the celebrated Louis Copeland brand yesterday credited the 'Conor McGregor' effect with helping his business record a steady increase in revenues last year.

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Working in the family business since he was eight years old, Louis Copeland (66) said yesterday that the business last year recorded a profit after "a steady increase in revenue".

Copeland credited the 'McGregor effect' with more young people now buying suits as a contributor to the up-turn in business last year.

The MMA fighter has tweeted in the past to tell his 1.4 million Twitter followers, "I have more custom-made Louis Copeland suits that Louis himself."

The Louis Copeland business operates six outlets, including one in Galway, employing 60 and the profit last year followed one of its firms, Louis Copeland and Sons Ltd, recording a loss in 2014. The business operates a number of firms and according to accounts lodged by Louis Copeland and Sons Ltd, its accumulated profits fell from €1.479m to €1.252m in 2014.

The celebrated men's retailer may have kitted out Pierce Brosnan and President Bill Clinton in the past but Mr Copeland said yesterday that "the ordinary person on the street is our bread and butter". He said that after the steady increase in turnover and a profit in the business in 2015 "things are looking promising for 2016".

Irish Independent

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