ClickandGo scoops award for €1 deposit deal
Clickandgo.com has won the Irish Travel Industry Award for Most Innovative Marketing Campaign in 2015, for its "€1 deposit" offer.
The five-year-old, Irish-owned business, whose chief executive is Paul Hackett, estimates the business will sell approximately 50,000 holidays in 2016, making it the fastest growing holiday company in Ireland.
Pictured above, left to right, are president of the Irish Travel Agents Association Martin Kelly, ClickandGo.com chief executive Paul Hackett and American Airlines country manager Caitriona Toner.
The winning campaign allows customers to reserve flights, accommodation and transfers for a holiday anywhere in Europe or the Canaries, with just a €1 deposit.
Established in 2010, ClickandGo employs 30 people in its Dublin office and is also the official holiday partner to Aer Lingus. "We obsess about making it easy to book on our site or over the phone with ClickandGo and making the payment easier was the next logical step," said Mr Hackett. "We have doubled the size of our business since we introduced the €1 holiday deposit, so it definitely deserves this award! It was a significant commercial risk to the business, but we wanted to make it easy for customers to buy our holidays and to stagger payments."
The Irish Travel Agents Association (ITAA) is reporting an unprecedented level of booking enquires to its member agents in the first few weeks of 2016.