City retailers plan to bring back 100,000 shoppers with weekend festival
Published 29/04/2010 | 05:00
DUBLIN city retailers are hoping to reclaim the capital's shoppers this autumn by attracting 100,000 to a weekend-long shopping festival.
The festival is being organised by the Business Improvement District (BID) initiative, the grouping behind this year's 'Dine in Dublin' effort.
Formed two years ago, BID yesterday claimed to have fulfiled 12 of 14 points in its five-year plan to enhance Dublin's commercial and tourism pull.
"We're close to completing the other two, and we're also operating on two-thirds of our expected budget," said the initiative's chief executive Richard Guiney after BID's AGM.
"We're pretty pleased with how things are going so far."
Successes so far include drawing 25,000 extra punters into 60 city-centre retailers and 19 hotels under the 'Dine in Dublin' initiative and making the city centre a substantially cleaner place.
The two projects yet to be completed are the introduction of 'information kiosks' and the enhancement of CCTV services.
"We'd hope to have the kiosks up and running this summer," said Mr Guiney. "We're looking at the CCTV issue; the most effective way could be to make a contribution to what gardai are doing."
With the initial 14 projects done or almost done, BID's focus has now turned to pinpointing "deeper and broader" ways of promoting the city.
September's Shopping Festival, billed as the "Dine in Dublin for Shoppers", is one of the major initiatives planned. "The retailers will provide offers, there'll be activities and entertainment and fashion shows, it'll be a really fun weekend," said Mr Guiney, adding that a number of retailers had already signed up.
BID is also working with hotels, restaurants and vintners to devise a programme of six major events for 2011, plus events around Christmas and New Year's Eve in 2010.
Mr Guiney said the group was also considering the benefits of pushing for further pedestrianisation of the streets around Grafton Street so pubs, cafes and restaurants could offer more outside dining.