Tuesday 19 September 2017

Cadbury in sweet deal with RTE Sport

CADBURY will sponsor all RTE Sport coverage of the London 2012 Olympic Games in a deal worth more than €700,000.

Cadbury will be hoping to capitalise on RTE's 70pc reach in all adults, and the deal will see "prominent" Cadbury branding across 25 commercial breaks a day during the Games. The company will also have a presence on the dedicated Olympics section on RTE.ie, which will be providing streamed coverage and 'catch-up'. The integrated sponsorship package will reach an audience of more than one million people.

Cadbury is one of the global sponsors of London 2012 and is clearly going all in on the event. It has been running the high- profile "spots v stripes" campaign since 2010 and earlier this year signed up to sponsor the Irish teams at the Olympic and Paralympic Games.

In an effort to complement the RTE deal, Cadbury says it has developed a "wholly Irish and fully integrated marketing campaign", focusing on what it calls "great Irish Olympic moments".

The chocolate maker will also run a number of events in conjunction with the broadcaster using interaction from the public.

Karl Tyndall is brand manager with Kraft Foods Ireland -- Cadbury's parent company.

He said: "For a brand like Cadbury to be in a position to help bring Olympic spirit to Irish homes throughout the Games was simply too good an opportunity to miss."

"As a company with a large Irish manufacturing base and heritage, our aim is to enhance the Irish experience of the Games in every way that we can."

For RTE's part, cross media manager Dermot Rigley said the deal reflects RTE's ability to offer advertisers options across markets.

"Offering cut-through across all platforms under one brand is RTE's unique offering to the market."

Meteor appoints digital agency

METEOR has appointed CKSK as its strategic digital agency. Meadhbh Quinn, Meteor's head of marketing communications & brand, said: "We are really looking forward to working with CKSK in the future. They are a young, exciting and dynamic agency. As online continues to grow in importance, it is imperative Meteor have the right agencies working on our business." Commenting on the appointment, CKSK's chief executive Cillian Kieran said: "We're extremely excited to be working with Meteor, a brand that understands Irish consumers' mobile needs and how digital can benefit them.

"Adding Meteor further demonstrates our strategic and creative abilities across our portfolio of FMCG, Youth, Technology and Alcohol brands."

The incumbent Bluecube, will continue to work on the Meteor social media management piece of the business.

PR firm lands Big Fish in gaming

CORK-based casual gaming firm Big Fish has awarded its public relations brief for France, the UK, Ireland, Germany, Spain and Italy to the Dublin-based agency, Hopscotch Europe In One.

Big Fish is known for a number of gaming franchises including Mystery Case Files which has been downloaded more than 100 million times.

Big Fish International marketing director Gaelle Aubrey said: "We are expanding rapidly in Europe, and public relations is a strategic tool to further grow awareness of our company and its products on the PC/Mac, mobile and in retail across a broad consumer audience in each of our European markets.

"We were searching for a PR partner that would understand our global strategy and translate it efficiently via localised, proactive media outreach in each market. Hopscotch Europe In One was that agency."

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