Saturday 1 October 2016

BWG Group launches ATMS that play advertisements

Published 17/07/2016 | 02:30

John Clohisey of BWG
John Clohisey of BWG

Ireland's largest convenience retailer, BWG Group, has launched its own in-store ATMs, which play video ads while processing withdrawals.

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The company owns the Spar, Eurospar, Londis, Mace and XL retail brands, having bought Londis for €23m last year.

BWG's group property director John Clohisey said the company wanted to provide "a more flexible money service which suits the busy and varied lifestyles of our customers."

The ATMs will have a currency conversion function, and the group said it plans to add further features in the future,

So far the new machines have been rolled out across 100 of BWG Group's company-owned and operated stores.

Next they will come to independently owned stores within the group, which has around 1,200 branded stores across this country and the United Kingdom.

BWG said that the cash machines would have "brand-specific skins and on-screen merchandising capabilities" which would allow the retail brands to communicate directly with consumers via tailored on-screen promotions.

The move means BWG won't have to use ATMs provided by banks. The machines were developed by European ATM consulting group Retail BCG.

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